Movico offers a unique marketing concept that combines a strong exposure with the effectiveness of personal communication: Mobile Visual Communication. With the rental of our unique fleet of roadshow trucks we serve three distinct markets: marketing roadshows, exhibitions and sports events.
Movico facilitates (inter)national roadshows with a variable lead time and multiple relocations per week. Together with the customer, the perfect roadshow truck, the right look & feel and an efficient route is established. A concept that works excellently for many large organisations.
The highest quality in service is key at all our projects. We offer a complete package of logistical, technical and organizational support on site, so you can concentrate on your customers, guests and visitors at all times.
- Reliable and certified equipment
- Design and implementation of an appropriate interior and exterior
- Deployment of staff without a language barrier
- Application for permits and border documentation
- Quick assembly and disassembly for visiting multiple sites in a short time
- Perfect set up in challenging conditions. For example in the mountains or locations with limited space
- 24-hour service with operators on location for transport, assembly and disassembly and technical support
Roadshow for the promotion of the ÄKTApure of GE Healthcare in a 4-month period from September through December. During 54 action days with 3 demonstration sessions per day, 12 European countries were visited.
The Kids Truck has been transformed into a Ferrero Kinder Tag playground! This roadshow is fully dedicated to World Children's Day and visits parking lots throughout Germany to give kids an unforgettable day of play & fun!
Roadshow for the promotion of the latest Samsung innovations in the period of September through November. During 40 action days, the company has toured through 5 countries in Eastern Europe with 2 Expo Mobiles.
For the semi-annual roadshows of Alumag the mobile facility is furnished with separate rooms for different exhibitors from the automobile industry. In only one week's time, 4 to 5 large car manufacturers in Germany and Austria are visited.
Demonstration and presentation of the latest Samsung product innovations to customers. To reach more then 125.000 visitors in 81 days at 23 different locations.
Roadshow for the promotion of the latest product innovation of Koh Young. Over a period of 4 months, 50 action days were organised for clients and prospects in 15 European countries.
Roadshow for the promotion of the Samsung White Goods product range. This roadshow visited countries such as Hungary, Romania, Serbia, Estonia, Latvia and Greece and was repeatedly extended due to its success!
Nutritrion and health roadshow by the NISB in cooperation with the Voedingscentrum and other partners. In a period of two years the WEEBI Bus visited over 200 events, including many trade shows.
This spectacular roadshow with a fully wrapped mobile facility has visited the 20 largest cities in France in only 3 months time, where people could admire the latest Volkswagen passenger car: the Volkswagen UP!
During this brand activation roadshow Mastercard has visited several Champions League matches. In the mobile facility, nice Mastercard gadgets are being sold and visitors can take part in an interactive Champions League game.
The Live it, Love it roadshow by NIKO has toured through the whole of Europe over a period of 3 months to inform and excite technicians and installers about the latest product innovations.
Roadshow by Havells Sylvania for the promotion of the latest product innovations during the Lumiance Energy Saving Days. Over a period of 4 months, 55 action days were organised in 4 European countries.
This promotour of Harley Davidson is present in the Netherlands and Belgium at public and sports events with many motorcycle fans. People are invited to experience the real "Harley feeling" by taking a seat on the motorcycles.
Informative roadshow for the presentation of the new Jeroen Bosch Hospital. Over a period of 3 months, the Information Bus was active 5-7 days per week to visit different city centres and parking lots in many villages in the Netherlands.
MCC - now Tech Data Mobile Netherlands - has toured through the Netherlands with this mobile showroom for 20 days, visiting over 4 action locations per day.
During the period of one year, the Road Expo has visited different running events throughout the Netherlands as commissioned by Fortis Bank and ABN Amro. The "Running Support" Truck is deployed at both indoor and outdoor events.
This educational roadshow invites primary and secondary school children to play an interactive Technique Game! The "Techniek Friek" visited over 200 different schools throughout the Netherlands to surprise many students about the role of technique in our lives.
BHS is the world’s largest provider of solutions for the Corrugated Industry. In order to successfully train its employees on new developments and innovations, the PEM Trailer directly visited the company's branch offices throughout Europe.
The Ex-Smokers Trailer has been initiated by the European Union to visit different sports events throughout Europe in order to make the public aware of the health risks and damaging effects of smoking and stimulate people to quit.
Upon the introduction of a new POS System at all 65 branch stores of Intratuin, the Blue Retail Trailer has been developed: a mobile classroom in the corporate style of the garden centre giant, to inform and train all employees.
Over 10,000 students from 173 schools in the Netherlands and Belgium participated in the interactive game EarthQuest in the GeoTruck to become aware of global issues such as the environment, climate change and water supply in an exciting way.
Roadshow for the promotion of the eyewear collection of Rodenstock. During 2 months and 20 action days this mobile showroom has visited the 20 largest cities in Germany. Throughout the country opticians were invited to discover the collection.
In the run up to the 6th edition of the world horticultural exhibition Floriade, for over two years this promotional trailer visited numerous national and international exhibitions and events to inform the general public about this impressive exhibition.
During the Volvo Demo Days this mobile facility visited four events in Belgium, where prospects and existing clients could attend a presentation and more than 120 guests tested the latest Volvo machines on the 'rough' outdoor area.
During 9 action days of the XR promotional roadshow, DeWALT has invited buyers from major Do-It-Yourself markets from all around the Netherlands to 7 different locations for a visit to the mobile DeWalt XR showroom.
Besides the presentation of the various machines, also product demonstrations are given during this promotion roadshow. This way, customers of MyData can see, experience and learn what makes MyData machines so special.
During 2015 and 2016, Huawei toured through Western Europe to inform its customers about the latest innovations in communications. The Expo Mobile 05 was employed to visit these clients in person, with all facilities at hand. The latest networking and communication systems of Huawei were built into this trailer for this purpose, which was then decorated with a homey touch according to customer’s wishes.
Over a period of one year, TUC has toured around the Netherlands with the "Comfy on the couch" campaign, in which every weekend a different location was visited to invite people to sit back and have a little TUC biscuit.
Informative roadshow by Facit to make people aware of dementia. Over a 9-month period, with 5 action days per week, the Dementia Bus has toured through the Netherlands to visit city centres and multiple healthcare institutions.
Seton Leather holds a leading position in the global automotive leather interior market. This roadshow vehicle has been transformed into a high-quality leather showroom to visit several large car manufacturers in Germany.
Ever since 2007, Princes Christina Concours yearly invites over 10,000 school children to enjoy classical music in the mobile concert hall "Classic Express". Per action day 2-3 concerts are given, with a maximum attendance of 35 students per concert. After many successful years, this special road show has welcomed its 100,000th visitor in 2016! For this special happening, the branding of the truck has been adjusted in order to also present this success to the customer.
Three whole years the Nickelodeon Super Truck has toured through the Netherlands and Belgium visiting more than 140 locations for kids to enjoy the playground, an exciting quiz and a stage program with interactive games!
With this business to business roadshow Assembléon visits her largest clients and prospects throughout Europe to show the latest product innovations and emphasize her leading position in the area of electronic manufacturing technology.
Yokogawa is a loyal roadshow customer of Movico. During this European tour Yokogawa will visit several (potential) clients with this mobile Demo Centre, where many products, including software and hardware, will be demonstrated.
Roadshow to promote K-Swiss running shoes at exhibitions and sports events throughout Germany and the United Kingdom. In the stand information is given about the product and the shoes can be purchased immediately!
Roadshow to promote the sponsorship of Samsung for the Olympic Winter Games in 2012. The public is invited to play an interactive skiing game so that they can experience the "Winter Games" themselves!
With this promotional roadshow ECCO chooses an efficient marketing tool to improve its position in the sports shoes market. This mobile showroom has already been touring around Europe for 3 years to visit sports events, outdoor exhibitions and city centres.
This promotion roadshow of Vodafone is fully dedicated to Formula 1. The telecommunications company underlines its sponsorship by being present at various racing events in the Netherlands.
Generali Insurances visits several public locations in Austria with this mobile facility in which every visitor can do a "Gesundheits-Check". Presentations, balance test, fit test, and Shiatsu massages are given inside the trailer!
With this promotion roadshow, Warner Brothers directly visits video rental stores, movie traders and other dealers throughout the Netherlands to promote and sell films released by Warner Brothers.
With this roadshow Capgemini visits its branch offices in the Netherlands to involve its employees in business procedures and processes. To improve internal communication, the company listens thoughtfully to their opinion!
With this double extendable trailer transformed into a Demo Centre, Agilent Technologies has visited diverse (potential) clients in different countries in Eastern-Europe to demonstrate the latest product innovations and software.
The Sponsor Loterij in cooperation with the Dutch premier league stimulates (young) children with this roadshow to lead a healthier lifestyle. Many soccer stadiums are visited. It is time to "score for health"!
This cooperation between newspaper the Gelderlander and Broadcasting Gelderland has lead to a new form of journalism: a roadshow to collect the news directly from the target audience! The BUZZ toured through Gelderland.
Newspaper Eindhovens Dagblad has toured through Noord-Brabant for the Glazen Huis of the Serious Request event of 3FM in Eindhoven. The mobile editorial facility could directly report upon the original activities around this event!
Anritsu develops test and measuring equipment for the mobile phone market. With this roadshow Anritsu will visit its clients, mobile phone manufacturers in the UK, France and Germany, to promote and demonstrate its products.
Educational roadshow to introduce school children to the world of seksual relationships by means of an interactive quiz. In a period of 2 years, every day a different primary school in the Netherlands is visited.
USA Roadshow for the promotion of the latest product innovation of Koh Young. Over a period of 4 months, 32 locations were visited in USA and Canada.
Roadshow for the promotion of the Samsung Displays product range. This roadshow visit countries in whole Europe! Samsung visits B2B prospects and clients to show their range of displays from 12" till 95".
Demonstration and presentation of the new bread department from the supermarket chain SPAR. This roadshow was used to introduce this new department to the employees from SPAR.
Roadshow for the promotion of the Philips Healthcare in a 4-month period from September through December. Different European countries are visited. Locations at exhibitions and on the doorstep of the hospitals.
Movico designed and supplied the exhibition booth of Huawei at 3GSM exhibition in Barcelona. Beside their booth in the exhibtion centre, Huawei decided to place a POP-UP store and a stage + screen with live acts on the main square in Barcelona.
Roadshow for the demonstration and instruction of the latest Samsung White Goods products to resellers in France. In seven weeks, the roadshow trailer will visit 33 locations, aiming to reach 50 to 75 resellers through daily training sessions.
In 2015 and 2016, Huawei has visited its customers in Central / Eastern Europe and Scandinavia with a fully equipped Mobile Expo 01. The trailer was designed and furnished to promote the new networking and communications systems of Huawei. Several pieces of furniture were added to provide the guest with the most welcoming and complete experience possible. The Expo Mobile is again furnished and decorated according to the customer’s wishes in 2016.
The Clyde Bergemann Power Group is a world leading company that provides products and services to the energy generation and basic materials industries. With this business to business roadshow, Clyde Bergemann visits its largest customers in Europe and Scandinavia to present the latest product innovations.
In one month’s time, 25 sites in France where dealers and resellers got in touch with the latest products of Chaffoteaux were visited. The target of 80 visitors per day was achieved and the company received many positive responses.
SCA is a leading global hygiene and forest products company. The Group develops and manufactures sustainable personal care, tissue and forest products. Team SCA is the only female team that competes in the Volvo Ocean Race and has a very prominent presence in this race. In addition to the women's team, SCA has a great brand activation initiative in the ports during the different stopovers, among other things thanks to the striking magenta colored corporate branding: The big magenta project!
Casio has organised a very effective roadshow for the introduction of its newest piano models. For this occasion, the Mobile Office 4 transformed into a beautiful mobile showroom that visited 15 French cities in a 3.5 week period.
Roadshow with a duration 10 weeks, in which 42 cities in Western and Eastern Europe were visited with the aim of introducing the latest air conditioning systems. As many as 2,500 guests visited the roadshow.
This roadshow contained the newest Samsung white goods and has visited 39 locations throughout France in a period of 2 months. Employees of resellers were invited to participate in product demonstrations and were given training sessions in order to be able to inform and advise the end consumer as well as possible.
During a period of two months, Samsung's mobile training centre with the newest TV's and corresponding appliances has visited 38 sites throughout France. The aim of this training centre was to provide resellers with knowledge about the newest innovations by means of product demonstrations, which they can use to inform and advise the end consumer instore.
Component supplier Valeo's roadshow, Valeo on Tour is set in motion in March 2016 at the Autotechnica exhibition in Brussels. The roadshow will visit about 100 events in 20 countries. By visiting these events, Valeo aims to get closer to the customer in order to show their expertise and transmit the message about quality of their products and systems.
From early June to November 2016, Samsung Display is touring through Europe to present its latest technologies to customers and partners. The roadshow is facilitated by the Promo Combi 04, which provides the possibility to display both indoor and outdoor (LED) screens. This way, the features of Samsung Displays are particularly well demonstrated.
In honour of the 150th anniversary of prominent and innovative oil specialist Valvoline, Movico launched a 12-week roadshow through Europe for the training and demonstration of the latest products from Valvoline. The Giant Expo 2 made an indelible impression on its guests.
In order to promote Marco Borsato’s newest album ‘Duizend Spiegels’ in 2014, the interior and exterior of the Mobile Office 3 were completely transformed into a 'Duizend Spiegels Bus' in collaboration with Movico. Ziggo gave its customers the exclusive opportunity to share their stories behind the songs in this vehicle. The bus toured successfully throughout the Netherlands in 2014.
For two weeks, RTL surprised its customers in the area of Amsterdam with a roadshow. In line with their concept DESTINATION: CONSUMER, RTL presented their plans and advertising opportunities for 2017 at their customers doorstep. The Road Expo and Mobile Office 03 together offered a perfect solution to visit both small and large venues.