Commissioned by marketing agency Cheil, we have been able to realise two beautiful Samsung Academy roadshows this year. Both Samsung White Goods and Samsung Brown Goods have hit the road with a mobile training centre, allowing the company to personally approach their target audience at any location.
During the preparations for both roadshows, location checks were conducted to determine the accessibility and suitability of the sites. Our technical department is responsible for the magnificent metamorphosis of both the interior and exterior of the roadshow trailers.
Samsung White Goods
The Samsung White Goods roadshow was the first to be launched. The mobile training centre with the latest Samsung refrigerators, washing machines, ovens etc. travelled from March 7 through May 4, 2016, visiting as many as 39 locations throughout France. During the training sessions, the products were demonstrated to the employees of resellers so that they will in turn be able to provide consumers in their stores with complete information about the use and benefits of Samsung products.
Samsung Brown Goods
From April 11 to June 3, 2016, the Samsung Brown Goods roadshow followed. In order to create this mobile training centre, our Expo Mobile 4 was transformed into a living room showcasing the latest Samsung TVs and accessories.
Again, 38 locations throughout France were visited to inform employees of resellers about the latest products.