Traditionally, RTL visited all media agencies this year to inform them about the commercial policy for 2017. As the media landscape continues to evolve, RTL has to continue adapting the route to the consumer as well. RTL decided to address their visit a little different this year and took their plans (and Movico) on tour. Theme of the roadshow was DESTINATION: CONSUMER.
The combination of the Road Expo 02 and RTL Mobile Office 03 provided the opportunity to surprise both large and small agencies and present the new policy for 2017 at the doorstep of their customers offices. The exterior went through a major metamorphosis. Together with RTL, full-wrap branding was designed to transform both facilities in the look and feel of RTL.
The interior was adapted to the concept as well. By means of branding each guest was taken along the "journey" through the media landscape, presented by RTL. Both facilities were equipped by Movico with AV equipment in the field of imagery and sound to support the presentation.
In addition, the Road Expo provided space to build in RTL’s video booth, so after the presentation, customers could answer the question ‘What is your destination in 2017?’ in a video message. The roadshow visited 16 locations in and around Amsterdam in two weeks.
Curious about our roadshow concept? Do not hesitate to inquire about the possibilities!