Richter+Frenzel celebrates 120 year anniversary and visit, together with partners, 26 locations during a 5-week roadshow.
Movico was approached by Richter+Frenzel to develop a special roadshow concept. Because of the 120th anniversary, the organisation wanted to provide its partners and employees with an additional marketing tool to get in touch with installers and end customers.
From Movico's unique fleet, the Giant Expo 02 has been transformed into a mobile showroom. In total, Richter+Frenzel offers 20 of its partners (10 per floor) the opportunity to showcase their products and services. For every exhibitor, a space has been created in which exposure can be generated.
Over a five week period, 26 locations in Germany will be visited. These 26 locations consist of 24 company offices and two public sites.
Consultative selling is paramount at Movico. The delivery of a concept is more than just tuning into the look and feel of the client. Advising and being on the same level with the client characterises this service.
Richter+Frenzel roadshow 2015: one large (mobile) party!
© Thorsten Jochim