After a successful period of 1.5 years with the Ecco Sports Truck, used many times as a mobile showroom for ECCO dealers in city centers, at big sporting events and trade shows, ECCO decided to focus on the fashion market as well. So it was time to adapt the interior to that market, check the result by yourself....
Warm and stylish design
The whole look & feel gets a warmer appearance by the use of wood and leather. But also a sofa, table lamps and photo frames will give a more homely atmosphere without compromising to the modern design. Also new in the Ecco Roadshow Truck is the big touchscreen which is connected to the webshop.
First locations for the restyled ECCO Roadshow
From 16 - 19 January we were at the exhibition Ferie & Fritid i Bella 2014 in Copenhagen.
At the 22nd of January we installed the ECCO Roadshow truck in Rotterdam. That week the internal ECCO kick-off of the autumn and winterseason took place. The marketing and sales managers of ECCO EMEA were present and saw the new look & feel of the truck.