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Published 25 October 2016

A better connected world, that is the goal set by Huawei.
To achieve that goal Huawei annually organises Huawei Connect. Last Thursday and Friday the event took place in Europe for the first time, at Palais Brongniart in Paris. Invited by Huawei, our project manager Britt went to visit the event.

Huawei Connect '16

Shape the Cloud
Huawei Connect focuses on business innovation and partnerships. Under the theme 'Shape the Cloud’, suppliers and customers of Huawei came together from across Europe to share information. In addition, future technologies and new business models that are leading to a global digital transformation were discussed as well. The exhibition presented the latest technologies in the field of cloud computing. "With this event Huawei gave the starting signal for the realisation of a digital ecosystem," says Britt.

In short, an event full of new ideas and developments, a number of which are presented by Huawei with the Huawei roadshow that stops at customers doorstep as well. Experience shows that a Roadshow is an excellent opportunity to promote new products and systems to your target group, there were they are located.


Explanation and demonstration on site creates understanding and perception about a product. In addition, the products only need to be installed once, saving time and costs. "Movico developed a mobile demonstration centre for Huawei. This way they are able to introduce their customers efficiently on national and international level to these products and systems,” explains Britt at last.

The roadshow for Huawei Connect will be touring through Europe until November 2016.

Giro d'Italia Giro d'Italia Samsung roadshow Samsung roadshow Val d'Isère Val d'Isère Huawei Huawei Classic Express Classic Express Flanders Classics Flanders Classics Valeo on Tour roadshow Valeo on Tour roadshow 24h du mans 24h du mans