In 2014, the Chinese company Huawei turned to Movico for the first time. In the same year, a complete roadshow throughout Europe was organised by Movico, for the promotion of Huawei products in the field of networking and communication systems. In the meantime, the cooperation between the two companies has flourished into a partnership on several fronts.
3GSM Exhibition Barcelona
In February 2015 Huawei attended the 3GSM exhibition in Barcelona. To activate Huawei’s participation in the exhibition, Movico placed a mobile stage with a large LED screen right in the heart of Plaza Catalunya, just like it had done in February 2014.
Huawei Roadshow Western Europe
From April to December 2015 a new Huawei roadshow through Western Europe is planned. As a leading expert in the field of international roadshows, Movico takes care of the entire process of design, organisation and implementation. On the basis of a customized design and intensive consultation with the client, the Huawei products are built in with the utmost care. The exterior of the roadshow trailer is also wrapped with full-colour full-wrap Huawei branding. The roadshow trailer is furthermore equipped with a silent steam generator, and a so-called IT DEMO is traveling along, a container converted into a Data Centre.
Huawei Roadshow through Eastern Europe and Scandinavia
For this roadshow our Expo Mobile 01 has been converted into a mobile showroom and demonstration area. Again, Movico handles the entire process for this tour, from vehicle selection, to design, organisation, route preparation and execution at the locations of Huawei's prospects and customers!
Both these roadshows aim to provide a series of active demos and hand-on experiences for ICT professionals, C-Level Executives, Technical Managers, Analysts, and Academics, and to learn about and discuss the most recent developments and innovations that have occurred in the ICT sector.