At the beginning of this year Esdec, provider of professional mounting systems for solar panels, launched the Smart Solar Innovation Tour through the Netherlands and Belgium together with SolarEdge. With the aim to introduce new systems to as many retailers as possible, the Expo Mobile 06 was completely transformed into a unique showroom with means to demonstrate their product.
By means of a ‘mini-roof’ Esdec demonstrated their latest Click Fit EVO system. SolarEdge introduced their latest inverter, HD Wave. Interior branding on the walls supported the story told by both parties and showed the key benefits of the systems. In both exterior and interior branding a beautiful combination of two completely different corporate identities was found and executed. Moreover, the entire demonstration and presentation were supported by imagery and sound. Total transformation of the facility, from branding to custom made interior parts, created the ultimate experience. The finishing touch was put to this experience on site, by rolling out a red carpet for their visitors.
To achieve optimal reach, a morning session and afternoon session were organised. This way, only a minimum amount of time of their target group’s working day was claimed, resulted in a high turnout. By means of the rapid assembly and disassembly time of the mobile showroom, these sessions could be held at two different locations per day as well.
For five weeks, the Smart Solar Innovation tour visited no fewer than 29 resellers throughout the Netherlands and Belgium and the Solar Solutions Fair in Vijfhuizen. Click here and have a look in this unique showroom!