Elated atmosphere at the Giro d’Italia

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Published 15 May 2014

The fact that sport, in most cases, has a fraternising effect, was proved once again last weekend at the start of the Giro. Northern Ireland and Ireland had joined forces and managed to organise a memorable kick-off. Despite rain and wind, the first stages of the Giro mobilised tens of thousands of people to encourage the cyclists last weekend. Amazing to observe the enthusiasm of the Irish anywhere along the route from Belfast to Dublin via Armagh. By now, the teams and the organisation have headed towards the south of Italy, where the race is continued from Bari.

Use of diverse equipment
Movico deploys several different facilities for the stages in Ireland and Italy. At the start, we have equipped our Giant Expo 01 as a hospitality area for VIP guests. The athletes finished at our finish arch and the international press reported live from our press unit. The live images of the stages on the LED screen of our new hospitality unit aroused great interest amongst the audience. In Italy we even travel along with this grand sporting event with two hospitality units the coming weeks. This way, both VIP guests and the press can experience the event from up-close.

Photos Big Start in Ireland
Photos first action days in Italy

Marco Pantani
The local organisation committee as well as RCS Sport have been very satisfied so far. The event is coming along fine and good viewing ratings are being achieved. The route of the Giro d'Italia 2014 is dedicated to Marco Pantani, as the 10th anniversary of his death is commemorated in 2014. This 97th edition of the Giro d'Italia, has therefore included, among other things, the favourite training climb of Marco Pantani.

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