Dutch investors take over rental specialist in promotional vehicles Movico.

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Published 13 April 2016

A group of Dutch investors led by Rogier Wentink, in close cooperation with the company’s current management, is taking over Movico. Movico specialises in the rental of promotional vehicles, for events such as the Tour de France, the Dakar Rally and the Volvo Ocean Race.

Movico, based in Deurne, The Netherlands, is an internationally operating specialist in the field of mobile event marketing. With an extensive fleet of unique promotional vehicles, Movico enables companies to effectively communicate with their target audience at international events, roadshows and exhibitions. Movico has been the supplier of mobile facilities for major sporting events like the Tour de France, the Dakar Rally, the Volvo Ocean Race, the Paris marathon, the FIS World Cup Alpine Skiing and numerous cycling classics for many years. The fleet consists of extraordinary vehicles that can be converted into mobile VIP rooms, press units and exhibition stands.

 “Since the start of Movico, twenty years ago by Wim van de Waarsenburg, we have developed into one of the leading specialists in the field of mobile event marketing in Europe. Our clients are companies such as Samsung, Huawei, Valeo, GE Healthcare and sporting events like the Tour de France and the Dakar Rally. We are ready for further international growth. Thanks to the confidence of co-investors Han de Groot, Jan Willem Gerritsen, and Floris Dullaart, we will be able to achieve this,” said Movico’s new CEO Rogier Wentink.

Stefan Aspers (Commercial Director): “We strongly believe in the international growth potential of our company. We have been active in numerous countries for many years, but our ambition is bigger. With the expertise of former M&A banker Rogier Wentink and investors like Han de Groot, who previously expanded his Dutch company MetrixLab into Europe, America and Asia, we will start exploring new markets.”

Han de Groot (Supervisory Board): “As our world is rapidly digitising, more and more brands seek to make live contact with their target audience at international events. They want to provide unique brand experiences. The special promotional vehicles and services of Movico enable companies to do this.” 

Founder Wim van de Waarsenburg: “I am very proud of what we have accomplished. It all started twenty years ago with one mobile facility. Today, leading international companies choose Movico as their preferred supplier and we are present at all major sports events. We have a professional team and a modern fleet of mobile facilities. It is with confidence that I leave the company in the hands of its current management and new shareholders, and I will remain involved in the enterprise as an advisor.” 

More information: 

For visual material or questions, please contact Stefan Aspers, stefan@movico.nl, Tel: +31 493 316 409

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