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On tour with Mycronic: when passion meets innovation

Published 29 June 2017

Mycronic, developer of world-leading production equipment for the electronics and display manufacturing industry, started a European product launch tour in early June to present and demonstrate the latest equipment to its customers at their doorstep.

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On tour with Samsung: optimal reach by personal approach

Published 01 June 2017

Where many companies still choose a trade fair or conference to inform (potential) customers, Samsung once again chose to approach its customers personally. No less than four different units were transformed into a mobile showroom, training center and demonstration area in one. Samsung White & Brown Goods hit the road, but Samsung Display extended her tour through Europe as well.

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Glimpse of the future: 3 trends in the world of Sports Events

Published 09 May 2017

With over 20 years of experience, Movico is a major player in the world of sporting events. Mobile facilities in the field of press, hospitality, jury and offices are often used because of their flexibility to set up temporary locations for events. This is also lived to see by Eric Kersten, owner of The Organizing Connection. Together we take a look at the future, new trends and developments.

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Esdec & SolarEdge: Smart Solar Innovation Tour

Published 07 April 2017

At the beginning of this year Esdec, provider of professional mounting systems for solar panels, launched the Smart Solar Innovation Tour through the Netherlands and Belgium together with SolarEdge. With the aim to introduce new systems to as many retailers as possible, the Expo Mobile 06 was completely transformed into a unique showroom with means to demonstrate their product.

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International specialist in mobile event marketing MOVICO opens UK office

Published 04 April 2017

As of April 1st Movico has opened a commercial office in the United Kingdom. Movico has established its base in Manchester, in the heart of the UK, from where Tim Newton will represent Movico UK Ltd. This significant milestone is a mark of Movico’s ambition to grow and develop the international market for live communication events. 

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Back on track: start of the sports season!

Published 17 March 2017

Movico has not been standing still during last winter and worked hard behind the scenes. All mobile facilities have been thoroughly checked to start the season well prepared. Some facilities even underwent a real transformation to surprise the customer this year.

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"Accelerating ambitions" with Dimension Data in South Africa

Published 13 February 2017

Movico already extended its borders from Europe to North- and South-America and Russia in the past. A new step was the organisation of hospitality and brand activation during a series of transatlantic stop-overs a few years ago. At the beginning of this year, another milestone has been added to the list: a roadshow in South Africa.

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High and dry during WC Cyclo-Cross 2017

Published 03 February 2017

After multiple successful previous editions, Movico stood ready again this year at the World Championship Cyclo-cross 2017 held in Bieles, Luxembourg. In a weekend that was dominated by cold and rain, several activities of the organisation were kept dry by the mobile facilities of Movico.

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How are you going to organise events in 2017?

Published 12 January 2017

With a mileage of more than 500,000 kilometres, many successful events were organised last year. Both national and international roadshows and sporting events ensured our customers reached their target group at the desired location in a unique manner. But how can you develop a roadshow into the ultimate marketing tool? Or organise a sports event more efficiently? And what is possible developing these ideas?

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RTL on tour through the Netherlands with DESTINATION: CONSUMER

Published 16 December 2016

Traditionally, RTL visited all media agencies this year to inform them about the commercial policy for 2017. As the media landscape continues to evolve, RTL has to continue to adapting the route to the consumer as well. RTL decided to address their visit a little different this year and took their plans (and Movico) on tour. Theme of the roadshow was DESTINATION: CONSUMER.

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